HERSHEY EXPO · CONFERENCE OFFER
Grow your business with confidence.
Operations, finance and grooming expertise from three advisors who have built and run pet care businesses themselves, working together on yours.
Personalized guidance. Practical strategies. Meaningful progress.
CONFERENCE OFFER
$4,500
12 HOURS OF EXPERT ADVISORY TIME
Includes live coaching sessions plus the time your advisors spend reviewing your documents and building your recommendations.
Offer valid through November 30, 2026 for Hershey Expo attendees.
HOW YOUR 12 HOURS WORK
12 hours of expert time, not 12 hours on calls.
Your 12 hours cover all the time your advisors spend on your business. Some of it is face-to-face coaching. Much of it happens behind the scenes, reviewing your numbers, systems and documents so every live session starts with answers instead of questions.
Live coaching sessions
Video sessions with one, two or all three advisors to set priorities, walk through findings and make decisions together.
Document and data review
Time spent studying your P&L, pricing, SOPs, staff materials, service menus and software reports between sessions.
Recommendations and follow-up
Preparing written recommendations, action plans and answers to your questions so you leave with clear next steps.
The result: you get the value of 12 expert hours without spending 12 hours away from your business.
YOUR COACHING TEAM
Three partners. One unified approach.
Your hours are shared across operations, finance and grooming, so the advice you get fits together instead of pulling in three directions.
OPERATIONS
Amber Burckhalter
Founder, The Pet Resort Coach
20+ years building and operating multi-location pet resorts. Founded K-9 Coach, the first tiered membership-driven pet resort in the country, and grew it before a successful exit.
FINANCE
Susan Briggs
Founder, Crystal Canine
Fractional CFO for the pet care industry. Master's in Accountancy, Ernst & Young alum, former owner of Urban Tails in Houston and author of Counting Noses.
GROOMING
Samantha Palya
Founder, T.E.S. Pet Business Coach
Grooming since 1996 and owner of Absolutely Pawfect Pet Styling. Award-winning groomer, educator and speaker on Enrichment Grooming.
WHAT HAPPENS NEXT
From the expo floor to a clear plan.
1
Claim your offer
Reach out below. We confirm your conference pricing and schedule a kickoff conversation.
2
Share your documents
You send financials, pricing, SOPs and anything else relevant. Your advisors review them before you meet.
3
Coach, act, adjust
Live sessions turn findings into decisions, with written recommendations so your team can follow through.
Questions
Is this 12 hours of live coaching calls?
No. The 12 hours include live sessions plus the work your advisors do on your behalf, such as reviewing documents and data, analyzing your numbers and preparing written recommendations.
Will I work with all three advisors?
Yes. Each advisor works a total of four hours with your business, and you will be billed individually by each advisor.
How long do I have to use my hours?
Your 12 hours are used within 90 days of your kickoff.
How do I know where my hours went?
Every hour is logged by your advisors and shared with you. You'll always know how much time has been used and what it was spent on.
Who is this for?
Boarding, daycare, grooming and multi-service pet care owners who want experienced outside eyes on their operations, finances and services.
HERSHEY EXPO ATTENDEES
Let's talk about your next opportunity for growth.
Claim the $4,500 conference offer for 12 hours of expert advisory time. Pricing is reserved for attendees through November 30, 2026.
Claim the conference offer